Oppo is making serious moves in the AI world, and it made that crystal clear at the Google Cloud Next Conference 2025 in Las Vegas. During the three-day tech event, the smartphone giant pulled the curtains back on its ambitious Agentic AI Initiative, a new strategy aimed at building smarter, more personalized AI experiences for users — all through a mix of in-house innovation and collaboration with Google Cloud.
Table of Contents
Initiative
At the heart of Oppo’s AI journey is its Agentic AI Initiative. The idea? Make your phone smarter by making it more aware of you. That means tailoring interactions based on how you use your device, what you’re interested in, and even how you think. Oppo wants its devices to act more like personal assistants that truly understand context — not just repeat what you ask.
Jason Liao, President of the Oppo Research Institute, summed it up well: Oppo isn’t just jumping on the AI bandwagon. It’s aiming to lead the AI experience by deeply integrating these capabilities at the system level. According to him, Oppo’s AI push is all about giving users the best possible experience, one that evolves naturally with their needs.
Search
One of the stars of Oppo’s presentation was AI Search, a system-level tool powered by Google Cloud. Think of it like having a super-smart Google Assistant baked into your phone, but focused on searching your own content — not just the web.
AI Search is built to handle complex multimodal queries. That means it can sift through documents, images, and other media stored on your device using plain, natural language. Say goodbye to manually hunting through files — now you can just ask your phone where that PDF with last year’s vacation plans is, or what date your friend sent that photo.
This feature is an important part of Oppo’s wider Agentic AI goal: empowering users with tools that can understand intent, not just commands.
Creativity
Oppo also showcased how AI is helping it push boundaries in three key areas: productivity, imaging, and creativity.
- AI Productivity tools are being designed to help users get more done with less effort, whether it’s summarizing content, handling reminders, or organizing files automatically.
- AI Imaging takes Oppo’s already-strong camera game up a notch with AI-enhanced shooting, editing, and even content generation. We’re talking smarter suggestions, improved low-light performance, and maybe even AI video editing down the line.
- AI Creativity is where things get really interesting. Oppo wants users to tap into AI to co-create — whether it’s content, designs, or multimedia. Imagine brainstorming with your phone like it’s your creative partner.
Vision
So what’s next? Oppo is working on a user knowledge system, a centralized AI-powered memory bank that will learn from your interactions across apps, files, and settings. This will tackle the ongoing problem of information fragmentation — where different types of data are siloed in different apps — by connecting the dots and giving users a more seamless experience.
And the goal isn’t just to talk about these ideas — it’s to get them into people’s hands. Oppo aims to roll out its AI features to over 100 million users by the end of 2025. That includes those picking up the upcoming Oppo Find X8 Ultra, which will come equipped with these intelligent features right out of the box.
Strategy
This entire strategy hinges on a blend of Oppo’s internal R&D and its partnership with Google Cloud. While some brands focus mainly on hardware or lean heavily on Android’s ecosystem, Oppo is carving out a hybrid approach — using AI to create a more personal, more useful smartphone experience.
It’s clear that for Oppo, Agentic AI isn’t just a tech buzzword. It’s a core philosophy, one that blends context, memory, and intelligent response into a seamless package.
FAQs
What is Oppo’s Agentic AI Initiative?
It’s Oppo’s strategy to create personalized AI using user context.
What is AI Search by Oppo?
A tool that searches user content using natural language queries.
Will AI be on the Find X8 Ultra?
Yes, Oppo’s new AI features will debut on the Find X8 Ultra.
How many users will get Oppo AI by 2025?
Oppo plans to roll out AI to 100 million users by year-end.
What is Oppo’s user knowledge system?
It’s a smart memory system that learns from user behavior and data.
