In a surprising and strategic shift, Maruti Suzuki, India’s largest automaker, is set to launch the Maruti Suzuki Hustler in the premium compact SUV segment. Known for its budget-friendly vehicles, the brand is now venturing into uncharted territory, aiming to redefine its image with a model that blends quirky design, luxurious features, and cutting-edge technology.
Here’s everything you need to know about this exciting new addition to the Maruti Suzuki lineup.
Table of Contents
Design
The Maruti Suzuki Hustler combines the quirky aesthetics of Japanese vehicles with premium touches tailored for the Indian market. The front features a bold chrome-accented grille flanked by sleek LED headlamps with distinctive daytime running lights, giving it a striking presence. The side profile boasts a floating roof design, large 17-inch alloy wheels, and chrome door handles, adding a touch of sophistication. At the rear, LED taillights connected by a chrome strip, a sculpted bumper, and a roof spoiler complete its premium look. Buyers will also have a range of color options, including metallic and dual-tone shades, with the exclusive “Cosmic Blue” reserved for Indian customers.
Interior
Step inside the Hustler, and you’re greeted by a cabin that rivals high-end luxury SUVs. The interior features soft-touch materials, leather upholstery, and real wood inserts, creating an upscale ambiance. Despite its compact exterior, clever engineering ensures ample room for five adults and their luggage, offering practicality and comfort for long journeys. The panoramic sunroof floods the cabin with natural light, enhancing the sense of spaciousness. A 12.3-inch fully digital instrument cluster provides customizable displays and integrates seamlessly with the infotainment system, while a 9-inch floating touchscreen sits at the center of the dashboard. This infotainment system comes equipped with wireless Apple CarPlay, Android Auto, built-in navigation, and a premium Harman Kardon sound system, elevating the in-car entertainment experience.
Powertrains
The Hustler offers two powertrain options designed to balance performance and efficiency. The 1.5L K15C DualJet petrol engine produces 103 PS of power and 137 Nm of torque, paired with either a 6-speed manual or a 6-speed automatic transmission, delivering a claimed fuel efficiency of 20.5 km/l. The 1.5L strong hybrid system combines an electric motor and petrol engine to produce a total output of 116 PS, offering an electric-only range of up to 25 km and a remarkable claimed fuel efficiency of 27.8 km/l. Both options include Maruti Suzuki’s Smart Hybrid technology, featuring brake energy regeneration and torque assist for improved performance and reduced emissions.
Safety and ADAS
The Hustler emphasizes safety, featuring 6 airbags as standard across all variants, along with an Electronic Stability Program (ESP), Hill Hold Assist, ISOFIX child seat anchors, and a high-strength HEARTECT platform for superior crash protection. To keep pace with premium competitors, it also incorporates an advanced suite of ADAS features, including Autonomous Emergency Braking, Lane Departure Warning, Adaptive Cruise Control, Traffic Sign Recognition, Blind Spot Detection, and Rear Cross Traffic Alert. These features not only enhance safety but also elevate the driving experience to match international standards.
Technology and Features
The Hustler caters to tech-savvy buyers with features like Suzuki Connect, an advanced telematics system offering remote vehicle monitoring, geofencing, and over-the-air updates. A digital key allows users to unlock and start the vehicle with their smartphone, while a Qi-compatible wireless charging pad keeps devices powered on the go. Parking becomes effortless with a 360-degree camera, and the head-up display ensures vital driving information stays in the driver’s line of sight. Comfort features like ventilated front seats, dual-zone automatic climate control, a hands-free power tailgate, and ambient lighting with multiple color options make the Hustler an excellent choice for urban commuters and families alike.
Variants and Pricing
The Hustler will be available in four trims: Sigma, priced at ₹10.5 lakh; Delta, starting at ₹12 lakh; Zeta, at ₹13.5 lakh; and the top-end Alpha, priced at ₹15 lakh (all prices ex-showroom, Delhi). These competitive prices undercut many rivals while offering a rich set of features, making the Hustler a compelling option in the premium compact SUV market.
Competition
Entering the competitive compact SUV segment, the Hustler will compete with established models such as the Hyundai Creta, Kia Seltos, Skoda Kushaq, Volkswagen Taigun, and MG Astor. What sets the Hustler apart is its quirky design, luxurious features, and Maruti Suzuki’s trusted brand name, along with the promise of lower ownership costs compared to its rivals.
Availability and Production
The Hustler will be manufactured at Maruti Suzuki’s state-of-the-art Gujarat plant, with an initial production capacity of 10,000 units per month, scalable based on demand. Bookings are set to open next month, with deliveries expected within 8–10 weeks of booking. To match the premium positioning of the Hustler, Maruti Suzuki dealerships across India are being upgraded to provide an enhanced customer experience.
Marketing and Customization
Maruti Suzuki is adopting a digital-first marketing strategy for the Hustler, including AR/VR experiences that allow buyers to explore the SUV from the comfort of their homes. Dedicated experience centers in major cities will showcase the Hustler, and buyers can customize their vehicles with a range of accessory packs and personalization options.
Environmental Impact
The Hustler’s strong hybrid variant significantly reduces emissions and fuel consumption, supporting India’s environmental goals. Additionally, the use of recycled and sustainable materials in its interior and compliance with BS6 Phase II norms make the Hustler an eco-friendly choice.
After-Sales Service
To ensure peace of mind for buyers, Maruti Suzuki is offering a 3-year/100,000 km warranty, extendable to 5 years/150,000 km. Buyers will also enjoy 3 years of free roadside assistance and transparent service costs, with pre-paid service packages available for added convenience.
A New Era for Maruti Suzuki
The Maruti Suzuki Hustler represents a bold move for the automaker, combining affordability and reliability with premium features and advanced technology. Its unique blend of quirky design, luxurious interiors, and competitive pricing positions it as a game-changer in the premium compact SUV segment.
As the automotive landscape evolves, the Hustler arrives at the perfect time to cater to India’s growing appetite for premium vehicles. If successful, this launch could redefine Maruti Suzuki’s image and pave the way for more upmarket offerings, marking the beginning of a new chapter for the brand.
FAQs
What is the Maruti Suzuki Hustler?
The Hustler is a premium compact SUV by Maruti Suzuki.
What are the engine options in the Hustler?
It offers a 1.5L petrol and a 1.5L strong hybrid engine.
What is the expected price of the Hustler?
The price ranges from ₹10.5 lakh to ₹15 lakh (ex-showroom).
Does the Hustler have ADAS features?
Yes, it includes ADAS like lane departure warning and adaptive cruise control.
When will the Hustler launch in India?
Bookings open soon, with deliveries expected in 8–10 weeks.
