Mahindra has quietly made its flagship SUV, the XUV700, more affordable by reducing prices on select configurations. While brands like Maruti Suzuki, Tata Motors, Honda, Hyundai, and Kia have announced price hikes, Mahindra has taken the opposite route, lowering costs on higher-end variants by up to ₹75,000.
This move seems to be a strategic step to differentiate the XUV700 from Mahindra’s upcoming Born Electric SUV range, which includes models like the BE 6, XEV 9e, and the upcoming XEV 7e, a zero-emission alternative to the XUV700.
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Price reductions on AX7 and AX7 L
Mahindra offers the XUV700 in multiple variants, including MX, AX3, AX5 S, AX5, AX7, and AX7 L. However, the price cuts apply only to the AX7 and AX7 L trims, particularly for the seven-seater petrol-automatic and diesel-automatic configurations.
According to reports, Mahindra has reduced the prices of the AX7 petrol-automatic seven-seater and diesel-automatic seven-seater by ₹45,000. The AX7 L grade has received an even bigger price cut of ₹75,000 on its diesel-manual seven-seater, petrol-automatic seven-seater, and diesel-automatic seven-seater configurations.
Updated price list for XUV700 AX7 and AX7 L
| Variant | Petrol MT | Petrol AT | Diesel MT | Diesel AT | Diesel AT AWD |
|---|---|---|---|---|---|
| AX7 7-Seater | ₹19,49,000 | ₹20,99,000 | ₹19,98,999 | ₹21,68,999 | ₹22,89,000 |
| AX7 6-Seater | ₹19,69,000 | ₹21,19,000 | ₹20,19,000 | ₹21,89,000 | – |
| AX7 L 7-Seater | ₹23,18,999 | ₹22,23,999 | ₹23,99,000 | ₹24,99,000 | – |
| AX7 L 6-Seater | ₹23,38,999 | ₹22,49,000 | ₹24,18,999 | – | – |
Interestingly, Mahindra’s official website still shows the AX7 petrol-automatic seven-seater and AX7 L diesel-automatic seven-seater listed at their July 2023 prices, suggesting that the updated pricing may take time to reflect online.
Limited-edition XUV700 Ebony Edition
In addition to price cuts, Mahindra has introduced a limited-run Ebony Edition of the XUV700. This special edition, based on the range-topping AX7 L, is exclusively available as a seven-seater with both petrol and diesel engine options. However, it does not offer an AWD (All-Wheel Drive) option.
The Ebony Edition features an all-black theme, including black paint, black grille inserts, black ORVMs (Outside Rear-View Mirrors), and 18-inch black alloy wheels. Inside, the SUV gets black leatherette upholstery and blacked-out trims.
For contrast, Mahindra has added brushed silver skid plates, silver accents on the centre console and door panels, dark chrome air vents, and a light grey roof liner.
XUV700 Ebony Edition price range
| Variant | Price (Ex-Showroom) |
|---|---|
| Base Ebony Edition | ₹19.64 lakh |
| Top-End Ebony Edition | ₹24.14 lakh |
With this bold styling update, the Ebony Edition enhances the XUV700’s appeal, offering a premium and sporty look for customers who prefer a darker aesthetic.
Mahindra’s decision to reduce prices on select AX7 and AX7 L variants, along with the launch of the Ebony Edition, showcases the company’s effort to stay competitive in the SUV market.
While the price cuts make the higher-end XUV700 models more accessible, the Born Electric series is expected to bring a new wave of zero-emission SUVs in the near future.
FAQs
Which Mahindra XUV700 variants got a price cut?
The AX7 and AX7 L seven-seater variants received price reductions.
How much has Mahindra reduced XUV700 prices?
The price cuts range from ₹45,000 to ₹75,000 on select variants.
What is the price of the XUV700 Ebony Edition?
The Ebony Edition is priced between ₹19.64 lakh and ₹24.14 lakh.
Does the XUV700 Ebony Edition have an AWD option?
No, the Ebony Edition does not offer an AWD configuration.
Why did Mahindra cut XUV700 prices?
Mahindra likely reduced prices to differentiate it from the Born Electric SUV range.
